Hi, I’m Kaitlyn, a brand architect and marketing leader based between New York and Los Angeles. I specialize in the launch, scale, and acceleration of brands at the intersection of strategy, design, and data. My work blends analytical rigor with creative vision to build influential brands and drive sustained, measurable revenue growth.

I’ve led brand identity development and go-to-market strategy across industries including luxury wine, fintech, and sustainability-driven technology. From shaping premium brand systems and pricing architecture to executing data-informed growth campaigns, I focus on creating brands that are both culturally resonant and commercially effective.